Starting a new business can be an exciting and stressful experience. However, with a little planning and research, the process of choosing a business name is easier than you think.
Ideally, your business name should be synonymous with your company’s brand image, services offered and target market.
In other words, your business name needs to convey the essence of what you want to offer as well as who you are trying to reach with your offering.
Read on for more details on how to choose a good name for your business:
Decide what you want to be called before choosing a business name
The first thing to consider when choosing a business name is to consult with yourself on what you want your company to be called.
This can be a bit difficult since you might be feeling a bit overwhelmed with the whole process.
However, this is the first step to take that will ease your nerves and make the whole process seem less daunting. Take your time and write down the company’s name and what you want it to mean.
If you feel that you are struggling with coming up with a name, you can always consult a branding or naming service.
Find a name that you are happy with, and then, you can move to select your brand’s name and logo. Once you have those down, you will be one step closer to officially starting your new business.
What goes into a good business name?
Whether you are choosing a great name for your business or a name for your company’s domain name, it needs to convey the essence of what you want to be called.
It can also be helpful to consult with your existing customers and see what they think of your company’s name.
What do they associate it with? How does it make them feel? These are just a few pointers on what to keep in mind when choosing a business name.
Find a name that is easy to say and spell, but also describes your business’s name and branding. – Choose a name that is short and easy to remember, but still has enough room to grow.
Make sure that your business name is trademark-friendly and does not violate any copyright laws. – A good business name will help you stand out from your competitors.
Try out different variations of your business idea’s name
You can also try out different variations of your business idea’s name and see how people respond to it.
This will give you a better idea of what people associate it with, and how they respond to the sound of your chosen name.
While this may seem like a bit of extra work, it can help you avoid naming mistakes and avoid trademark violations.
And, if you end up changing your mind and finding a better name, you will already have a good idea of how people respond to the sound of it.
Try out different variations of your business idea’s name and see what works best for you. This can help you avoid trademark violations, as well as, avoid bad-mouthing your chosen name.
Avoid popular brand names if you choose to go with them
Many small business owners have a tendency to choose names that are reminiscent of well-known brands.
This could be either a brand from their own industry or an industry altogether.
While it is normal for a business to take inspirations from existing brands, it is best to avoid doing the same for your company’s name.
This will only confuse your customers and might even distract them from your business’s offerings.
Avoid choosing names that sound or look like existing brand names. This will only confuse your customers and might even distract them from your business’s offerings.
Don’t forget about domain suffixes for your domain name
While there’s a lot of attention given to your business name, you can also take care of the domain suffix.
A domain suffix is the final portion of your domain name. It’s what people type into their browser’s address bar to see your website.
Choosing a domain suffix is important because it can boost your site’s SEO. If you choose the right domain suffix, you will be able to rank for relevant keywords related to your business.
A domain name with a catchy domain suffix is a sure way to attract more attention from potential customers. This can help you stand out from your competitors.
Final Words
Choosing a good business name is essential for your company’s success. But, it can be a difficult process, especially if you aren’t sure where to start.
Follow these tips to make the process easier. Keep in mind what goes into a good business name.
You also need to consult with your existing customers and see what they think of your company’s name. What does it mean to them? How does it make them feel?
Try out different variations of your business idea’s name and see how it affects your customers.
This can help you avoid trademark violations and bad-mouthing your chosen name. Lastly, make sure to choose a good business name that is trademark-friendly, easy to say, and has a catchy suffix.
